SWOP 2021 Shanghai International Packaging Exhibition: Shanghai Dawoode Zhao Jun Appointed Official Designated Agent

2021 Packaging World Expo (Shanghai) — SWOP 2021

Show dates: November 23–25, 2021

Venue: Shanghai New International Expo Centre

Organizer: Messe Düsseldorf (Shanghai) Co., Ltd.

Co-organizer: Adsale Exhibition Services Ltd.

Positioning: Asia's ** processing and packaging machinery exhibition

SWOP Packaging World Expo (Shanghai) is scheduled for November 23–25, 2021 at the Shanghai New International Expo Centre. The event serves end-use sectors including food, beverage, desserts, baked goods, pharmaceuticals, personal care, non-food consumer goods and industrial products, offering a ** trade platform for domestic processing and packaging machinery manufacturers and packaging material producers.

The show will focus on artificial intelligence, printing, e-commerce and logistics packaging, personalized packaging, packaging design and other areas, continuing its theme of building an *all-round packaging industry chain display platform. It covers the full chain of packaging material production and processing, primary packaging, secondary packaging, packaging material production and processing machinery, packaging printing, food and beverage processing and packaging, pharmaceutical and cosmetics processing and packaging, non-food consumer goods processing and packaging, packaging materials and containers, packaging products and packaging design, while presenting innovative packaging solutions and intelligent processing and packaging production lines.

As part of the interpack alliance — the world's ** packaging machinery and processing exhibition — SWOP integrates international resources. SWOP 2019 used new packaging trends, ideas and technologies as a preview for interpack 2020. The 2019 edition covered more than 60,000 square meters, hosted 701 exhibitors and attracted 25,193 professional visitors from home and abroad.

Exhibitors came from 13 ** and regions worldwide, including China, Germany, France, Sweden, Belgium, Italy, the United Kingdom, the United States, Japan, South Korea, Malaysia, China Hong Kong and China Taiwan, bringing ** products and innovations in processing and packaging. Pioneering companies such as HP, Hoyo, Demag, Hangzhou Zhongya, Hualian Machinery, Yongchuang, Berry Elite and Tongchan Lixing (in no particular order) appeared at swop 2019, highlighting trends toward intelligence, integration, personalization and environmental friendliness in packaging manufacturing.

swop aims to build a valuable FMCG industry chain ecosystem. It partnered for the third time with “Packaging Home,” which has more than 1,200 FMCG industry members, to create the “FMCG Theme Hall” in Hall N3. The hall focuses on packaging containers and packaging consumables, and its scale grew again from the previous edition, with more than 200 exhibitors and over 10,000 square meters of display space. The participation of the Shaoxing Shangyu District Cosmetics Packaging Industry Association further enhanced the hall's profile. It presents *quality products to packaging end users and creates a cross-field communication platform, helping to improve *brand competitiveness. As packaging materials and products remain a hot topic in end-use sectors, the “FMCG Theme Hall” is clearly one of swop's competitive highlights.

swop 2019 offered a rich program of concurrent events, with many themed zones and forums inspired by interpack. One example was “SAVE FOOD,” jointly organized by the Food and Agriculture Organization of the United Nations and Messe Düsseldorf (Shanghai) Co., Ltd., which took place at swop 2019 as both a themed exhibition and a summit forum. At the summit forum on the ** day of the show (November 26), speakers from the Food and Agriculture Organization of the United Nations, Toppan Printing Shanghai, the VDMA (German Mechanical Engineering Industry Association), AMETEK MOCON, Multivac and award-winning guests from Tsinghua University's “Anti-Hunger Maker Workshop” shared how innovative packaging materials and technologies can extend food shelf life and reduce food loss and waste, cutting production costs for businesses and contributing to environmental protection.

This year swop joined forces with the renowned Packaging Communication Design program (SIVAPACK) at Shanghai Institute of Design (Shanghai Visual Arts Institute) to host “Generation Z, New Future” — the SIVAPACK Portfolio Design Exhibition — and “Insight of the New Era” — the International Design Summit Forum. Generation Z generally refers to those born between the mid-1990s and the 2000s and is seen as the market's new future. In this intensifying “new era” of *brand competition, the events bring together *brand owners and the packaging sector to start from packaging design and help companies and end users seize opportunities through innovation, business thinking and consumer insight.

swop Packaging World Expo (Shanghai) has received strong support from nearly 60 food, personal care, plastics, printing and packaging-related industry associations at home and abroad. In 2019,

the show floor received

201 association visiting delegations, with more than 10,000 people.

China organizer: Shanghai Dawoode

Address: Cao'an Road, Jiading District, Shanghai

Phone: 021-6199

Phone: 021-61434068

Email: dworldexpo15@163.com

QQ: 3005955187

Source: China Packaging Network (pack.cn); original link: http://news.pack.cn/show-356183.html