2020 Chengdu Advertising Signage, Printing & Packaging Expo Draws 40,000+ Visitors as West China's First Industry Show

From July 10 to 12, 2020, the 18th Chengdu Advertising Signage, Printing and Packaging Industry Expo, also known as the 2020 Chengdu Advertising and Printing Expo, was held at the Century City New International Convention and Exhibition Center. It was jointly organized and planned by Sichuan Dena Exhibition Co., Ltd. and Shanghai Modern International Exhibition Co., Ltd.

As western China's first professional advertising and printing industry exhibition in 2020, the event featured safe attendance measures, a format combining exhibition displays with forum summits, full industry-chain coverage, and coordinated releases of new products and equipment. During the three-day show, it attracted 40,000+ visitors, demonstrating professional, branded and large-scale exhibition strength while supporting the recovery of western China's advertising and printing industry in the post-pandemic era.

Nearly 1,000 exhibitors join forces to energize the industry

Leveraging the integrated strength of a full industry-chain showcase, the 2020 Chengdu Advertising and Printing Expo launched eight themed zones: advertising inkjet printing equipment, advertising decorative materials, LED displays and LED applications, signage, engraving and lettering equipment, digital quick printing and graphic office, corrugated and color box packaging, and finished packaging printing products. Nearly 1,000 quality exhibitors from the entire advertising signage and printing-packaging chain participated, including Kemei, Qimu, Jihui, Xinhengsheng, Kairui Signage, Lanjing Optoelectronics, Baishi Ruitong, Feiyang United, Zhonglian Zhuoda, Xinfeiteng, Ruiyan Bowen, Guangxu, Tujing Signage, Hongdao, Jingshang, Delun, Kaixi, Xiangbao, Yinzhimei, Haorun, Nanhong, Zhiruixin, Chuangxin Weiye, Xinkaijiang, Gaosheng Machinery, Haoxin, Jiehang, Xindianluo, Yulong, Heng'ao Shiji, Shenxing, Huaguang and others. They brought thousands of new advertising signage, printing and packaging devices and products, fully meeting attendees' needs to capture industry front-runner trends, purchase the latest equipment and products, and uncover trade cooperation opportunities.

Strong visitor turnout opens a new chapter of post-pandemic recovery

With procurement demand and exhibition interest suppressed by the pandemic in the first half of the year, the show floor was bustling and attracted more than 40,000 visits from audiences within and beyond Sichuan Province. Of these, 82.5% of professional visitors had direct decision-making and recommendation authority, maximizing exhibitors' product promotion and exposure. In addition, delegations from more than 30 professional industry associations and organizations visited the expo, including the Chengdu Advertising Association, Chengdu Advertising Signage Service Industry Association, Guangyuan Advertising Association, Suining Advertising Association, Shanxi Advertising Exhibition Display Props Industry Buyer Delegation, Chengdu Packaging Technology Association, Chongqing Packaging Technology Association, Luzhou Printing and Packaging Technology Association, Yibin Printing Association, Mianyang Printing Industry Association, Dazhou Printing Association, Chongqing Wanzhou District Yudong Printing Industry Association, and Guang'an Printing Technology Association. This strengthened exhibitors' trade cooperation opportunities, further leveraged the expo's role as an industry connector and leader, and opened a new future for post-pandemic recovery.

Displays and forums combine to track new industry trends

The 2020 Chengdu Advertising and Printing Expo aimed to build a diversified exchange platform, helping companies enhance cultural soft power and identify new industry directions. Over the three-day event, it integrated industry resources, joined experts and elites from advertising signage and printing-packaging fields, and organized three smart forums and two premium showcases. Through this display-plus-forum approach, participants gained opportunities to grasp new industry trends and theoretical support for business development.

The 2020 Chengdu Advertising (Signage) and Signage Development Forum, a professional advertising signage forum hosted by the Chengdu Advertising Association, invited Liu Lei, deputy director and senior engineer of the Municipal Appearance and Advertising Division of the Chengdu Urban Management Committee; Bai Xue, director of the Advertising Institute of Beijing Tsinghua Tongheng Lighting Branch; and Chengdu International Airport Advertising Media... (original text too long; excerpt)