PRINT CHINA 2011: Heidelberg Charts Six Concepts and Four Equipment Solutions for Printers

At the forthcoming PRINT CHINA 2011 exhibition, Heidelberger Druckmaschinen AG will use lean production, environmentally friendly printing and diversified processes as its latest conceptual and technology trends, while putting four equipment solutions in the spotlight: packaging and special-process applications, commercial printing, short-run printing and web-to-print. At the same time, the company remains customer-centric, combining prepress, printing and postpress into a complete system service concept and sharing recent advances in these areas with industry professionals. It is expected that Heidelberg will use its strong showing at PRINT CHINA 2011 to reaffirm its leadership position in the printing sector.

At its core, lean production removes steps that deliver no direct value to customers, thereby strengthening a company's overall competitiveness and driving continuous gains in capacity and print quality. At the international printing technology exhibition, Heidelberg has prepared a range of solutions built around this idea, helping customers pursue higher production efficiency, stronger productivity, more consistent print quality and better cost efficiency.

Environmental protection remains one of the most important challenges for humanity in this century. During the exhibition, Heidelberg will help printing companies and printed products cut their carbon footprint through energy savings, reduced paper consumption, lower emissions and less material waste, giving users a clear boost in overall competitiveness.

Differentiated Print Processes

Only when printed products carry emotion can they stand out in the market; this is the key to success and applies equally to commercial brands and printing companies. Exquisite printed pieces that exceed a printer's expectations can often surprise end customers.

At this international printing technology exhibition, Heidelberg will live up to expectations by presenting a wide range of special processes to help printing companies win market opportunities.

The Web-to-Print Model

The web-to-print model creates an efficient management process between printing companies and their customers, with time, resource and cost savings as its standout benefits. Supported by standardized templates and a fast-response workflow, it serves both short-run and long-run jobs well. At this China international printing technology exhibition, printing companies can explore the web-to-print concept up close and see tailor-made solutions designed to further optimize their workflows.

Web-Based Print Design and Printing

Web-based print design and printing is regarded as one of the most important themes and development trends in the future of printing; identifying it early and leading the trend is a wise move for successful printing companies.

Today, market demand favors short-run printing, rapid job changeover, the shortest possible makeready time and the fewest possible waste sheets. The effective path is to combine reduced waste, shorter makeready and first-class print quality. At this China international printing technology exhibition, Heidelberg will offer tailor-made solutions that help printing companies meet the challenges of short runs and frequent job changes and turn them into real benefits.

Packaging plays a critical role in product differentiation and in attracting consumer attention at the point of sale, making it one of the printing industry's most important topics in recent years. At this China international printing technology exhibition, printing companies will see firsthand how Heidelberg solutions can support efficient, high-quality packaging production and services, and how professional expertise can enable high-level operations from packaging design through to production.

Source: China Packaging Network (pack.cn); original link: http://news.pack.cn/show-370026.html