Nanchang to Host the 13th Green Expo and 2020 China (Jiangxi) Sugar, Alcohol and Food Trade Fair

Dates: November 27–30, 2020; Venue: Nanchang Greenland International Expo Center.

Ministry of Commerce of the People's Republic of China

Jiangxi Provincial People's Government

Circulation Industry Promotion Center of the Ministry of Commerce

Nanchang Municipal People's Government

Jiangxi Provincial Department of Commerce

Nanchang Convention and Exhibition Office

Jiangxi Jiuchen Advertising Planning Co., Ltd.

[Industry Background]

Staff quality, management methods, business models and the use of new ideas and technologies are all improving in food and beverage distribution, moving the sector from traditional operations onto a modern development track.

The food and beverage industry chain has become a daily essential and an evergreen industry, with its economic contribution continuing to rise.

It is increasingly familiar and accepted by consumers, purchasing volumes keep growing, and it supports a vast economic market.

Consumer demand has shifted from subsistence-oriented needs to nutrition, health, leisure, flavor and experience.

The industry is advancing toward multiple fields, the full chain, deeper levels and sustainability, while cuisines from around the world continue to enter the Chinese market.

Jiangxi's food industry cluster benefits from six success factors: market coverage, transport and logistics, raw materials, industrial foundation, policy support and cost advantages, making it an important destination for food industry development in central China.

China's food industry will meet new development opportunities and drive a new wave of investment.

[Exhibition Overview]

The (Jiangxi) Sugar, Alcohol and Food Trade Fair is scheduled

for November 27–30, 2020 at the Greenland International Expo Center in Nanchang, Jiangxi. With the purpose of “Co-build and Share, Green and Healthy,” the fair builds an exchange and promotion platform, creates a professional event for food and beverage companies to visit, source and negotiate, offers a channel for domestic and international brands to expand in the mainland market, and develops a one-stop food and beverage supply-demand platform, aiming to become an influential food and beverage

industry procurement event, an important platform for two-way international investment and trade, and to establish Nanchang's

new card as the “City of Heroes, International Sugar and Alcohol Fair.”

[Schedule]

November 24–26, 2020

09:00–16:30

November 27, 2020

November 27–30, 2020

09:00–16:30

November 30, 2020

14:00

Note: The final schedule is subject to the exhibitor guide.

[Exhibition Highlights]

A key exhibition co-hosted by the Ministry of Commerce and the Jiangxi Provincial Government

One of Asia's major and authoritative sugar and alcohol trade fairs

High-end summits, forums and corporate meetings help participants hear cutting-edge ideas and track industry dynamics.

More than 100 media partners join in strategic cooperation and strong reporting for all-round, multi-angle publicity.

The fair reaches across Southeast Asia, with influence extending throughout Asia-Pacific and the EU.

Targeted matching with quality buyers helps build import, wholesale, distribution, group-buying and retail channels.

It promotes upgrading in internationalization, marketization, branding and industrialization.

[Visitor Organization]

1. Distribution: agents, distributors, traders, wholesalers/retailers, importers, franchisees and online sellers of alcoholic and non-alcoholic drinks and side foods.
2. Buyers: large chain supermarkets, department stores, hotels, mid-to-high-end catering institutions, guesthouses, clubs, bars, cafés, chain western restaurants and hotel chains, hypermarkets and convenience stores.
3. Group buyers: government bodies, public institutions, large corporate groups, commercial real estate operators, restaurants and clubs across provinces and cities.
4. Investors: alcohol collectors, wine enthusiasts and investors preparing to enter the sugar, alcohol and food industry... (the original text is longer; this is an excerpt.)