Asia (Shenzhen) Packaging and Printing Industry Expo 2020 to Run March 19-21

The 2020 Asia (Shenzhen) Packaging and Printing Industry Expo is scheduled for March 19-21, 2020 at the Shenzhen Convention and Exhibition Center in China. Organizer Guangdong Hongwei International Exhibition Group Co., Ltd. projects a footprint of 30,000+ sq m, 800+ exhibitors and 50,000+ visitors.

Background and significance: packaging is increasingly recognized as a value driver in product transactions and supports a long, broad industrial chain. The Guiding Opinions on Accelerating the Transformation and Development of China's Packaging Industry, issued by the Ministry of Industry and Information Technology and the Ministry of Commerce, set a 2020 target of RMB 2.5 trillion in annual main business revenue for the packaging industry, more than 15 enterprises or groups with annual output value exceeding RMB 5 billion, a substantial increase in listed and high-tech enterprises, active cultivation of new industrialization demonstration bases with distinctive packaging features, and a number of influential well-known brands.

To support that trajectory, Hongwei International Exhibition Group joined forces with packaging industry organizations to launch the expo. The first edition adopts the theme 'Opportunities in Packaging, the Way of Brands' and focuses on packaging products, packaging machinery and printing, aiming to create a high-end industry exchange platform.

Participating organizations include the Shenzhen Packaging Technology Association, Guangdong Packaging Technology Association, Chongqing Packaging Association, Chengdu Packaging Technology Association, Guizhou Packaging Technology Association, Guizhou Printing Industry Association, Hunan Packaging Technology Association, Jiangxi Packaging Technology Association, Shanghai Printing Industry Association, Shanghai Packaging Technology Association, Wuxi Packaging Technology Association, Jiangsu Printing Industry Association, Suzhou Printing Industry Association, Flexographic Printing Branch of the Printing Technology Association of China, and Dongguang County Carton Packaging Machinery Manufacturing Federation, among others (in no particular order). The organizer is Guangdong Hongwei International Exhibition Group Co., Ltd.

Expo overview and exhibit profile: the event plans 30,000 sq m of exhibition space, including a 10,000 sq m packaging products zone; 200+ packaging product-related companies are expected to exhibit, and 40+ countries and regions plus 50,000+ professional buyer visits are being invited. Exhibit categories cover packaging products (paper, plastic, metal, aluminum foil, non-woven, composite, bamboo and wood, flocking, leather, glass and more), packaging materials (paper, plastic, fabric-based and other materials), packaging auxiliaries, packaging equipment, printing technology and equipment, labels and anti-counterfeiting, functional packaging, luxury packaging, and a dedicated flexible packaging and film section.

Media engagement includes 150+ strategic media partners before the show across traditional, online, new and vertical industry media; 20+ mainstream media reporting on site; and 150+ partner media covering post-show results. Representative media partners include Phoenix TV, People's Daily Online, Xinhua Net, CCTV.com, China.org.cn, Guangdong TV, Shenzhen TV, Southern TV, Consumer Daily, Shenzhen Special Zone Daily, Guangzhou Daily, Yangcheng Evening News, Information Times, China Plastics Machinery Network, Packaging e-Line, E-Zhan, Paper Future, Packaging World, Baolian Tianxia and China Printing and Packaging Network.

Visitor recruitment targets domestic and overseas audiences, with invitations extended to food and beverage, pharmaceutical and cosmetics, automotive and electronics end users, as well as packaging product manufacturers, printing companies, distributors and agents, design agencies, brand design and operation firms, advertising agencies, publishers, graphic archives and image databases, data processing services, printing service providers, plate makers, printing e-commerce players, financial and insurance service providers, second-hand machine dealers, printing press transport and installation providers, software firms, industry associations and professional organizations. Hospitality, hypermarket and shopping mall associations, media and government agencies are also included.