60,000 Cainiao Stations Invite 100 Million Consumers to Recycle Express Packaging as Double 11 Goes Greener

On October 18, sixteen express and logistics carriers, backed by the State Post Bureau and the China Express Association, jointly announced that they will team up with Tmall and Cainiao to formally begin gearing up for the logistics rush of Tmall's 2021 Double 11 shopping festival.

Li Wuchang, Cainiao's chief commander for Double 11 logistics, said this year's joint Tmall–Cainiao preparations revolve around four themes: serving the real economy, door-to-door delivery, green carbon reduction, and thanking frontline couriers.

Among them, logistics services for industrial belts stand out as the headline item of this year's campaign.

Cainiao has moved deep into manufacturing and agricultural belts, bringing express services into factories and villages so that logistics support begins at the source, and so that goods made by factory owners and farmers can reach buyers nationwide. To that end, the company has set up origin warehouses across more than 30 manufacturing and agricultural belts, and built 2 million square metres of joint distribution centres in 1,000 counties spanning 29 provinces, helping farm produce move into cities. To back domestic goods going overseas, Cainiao will charter more than 300 aircraft during Double 11.

At the same time, to make sure parcels arrive on time and to improve the overseas shopping experience, Cainiao's global parcel network offers cross-border sellers a "late delivery compensation" guarantee. When overseas shoppers order "X-day delivery" items carrying the official warehouse-shipment label, they can see an estimated arrival time; if the parcel misses that window, the buyer receives corresponding compensation. Smart order consolidation will cover 50 countries worldwide during this year's Double 11.

For everyday shoppers, Cainiao stations in more than 100 cities will offer door-to-door delivery of Tmall and Taobao parcels for the first time during Double 11, while stations at 2,000 universities nationwide will take free bookings for home delivery of Tmall and Taobao orders. Cainiao Zhisong, together with Tmall Supermarket, will keep running its "delivered to the door, or we pay" service: barring special circumstances, all Tmall Supermarket goods go to the door, and consumers are compensated if they don't. The service will cover the main districts of more than 200 cities during the promotion. Import shoppers also benefit — some goods dispatched from Cainiao's general trade warehouses will reach homes on the day the balance is paid, or the day after.

This year's Double 11 could be the most low-carbon edition yet. Between November 1 and 15, 60,000 Cainiao stations will reach out to 100 million consumers and encourage them to recycle their express packaging; those who take part can collect up to 500,000 fresh eggs a day, with 7.5 million eggs and other "green gifts" in total waiting to be claimed.

In a further push for circular packaging, stations in 20 Chinese cities will pilot a "green shipping with circular packaging materials" scheme. During Double 11, Cainiao's smart order consolidation and smart carton-sizing technologies will directly cut the amount of packaging materials used, while distributed solar plants at Cainiao logistics parks will keep feeding clean power into the mix to help curb carbon.

Hundreds of millions of parcels during Double 11 reach customers through frontline couriers. As a thank-you, Cainiao will put more than 100 million yuan into subsidies for couriers, encouraging them to raise service quality.

The logistics peak of the 13th Tmall Double 11 will be handled by a digital, intelligent logistics industry internet: 3 million logistics workers, over 5,000 km of automated assembly lines and 210,000 express outlets across the country have all been digitally connected to varying degrees. Via Cainiao's electronic waybills and logistics early-warning system, any express outlet nationwide can receive advance alerts about problem parcels, keeping the flow smooth and seamless.

"Double 11 logistics has long been more than the fulfilment link of a consumption carnival. What we want is a digital, intelligent, green and warm logistics industry internet that delivers good service to the real economy and to consumers at home and abroad," Li Wuchang said.

——This article is republished from China Packaging Network (pack.cn); original link: http://news.pack.cn/show-378486.html