2020 Shanghai (International) Fresh Cold-Chain Packaging Expo Set for June 10–12 at Everbright Center

2020 Shanghai (International) Fresh Produce Cold Chain Packaging Exhibition

International name: Shanghai International Fresh Cold-Chain Packing Exhibition, 2020

Date: June 10–12, 2020

Venue: Shanghai Everbright International Convention and Exhibition Center

Approved by: Shanghai Municipal Commission of Commerce

Supporting organizations: Shanghai Logistics Association

Shanghai Aquatic Products Industry Association

China E-commerce Logistics Industry Alliance

Shanghai Entry-Exit Inspection and Quarantine Association

Shenzhen Fresh Cold Chain and Urban Logistics Association

Apple Special Committee of Shanghai Fruit Industry Association

Organizer: Shanghai Lina Exhibition Service Co., Ltd.

Exhibition overview

The event was set to showcase fresh-product preservation packaging materials, green and eco-friendly fresh packaging, fresh e-commerce packaging and fresh transport packaging, covering the full supply chain from procurement, warehousing, transportation and distribution to recycling.

Described as the world's first professional trade show dedicated to fresh cold-chain packaging needs, it follows a professional, international and market-oriented approach.

China's fresh cold-chain market is large, yet its infrastructure remains relatively underdeveloped and its supply chain is long, creating issues such as higher costs, lower efficiency and greater product loss.

At the same time, innovative packaging formats and technologies continue to emerge in the fresh cold-chain sector, helping meet and improve consumer expectations and experiences for fresh cold-chain products.

To align with market trends, the show aims to build a platform for display, trade negotiation and information exchange for the international fresh cold-chain packaging industry, present high-end global products, introduce advanced international technologies, promote global brands and strengthen cooperation between domestic and overseas companies.

For global fresh cold-chain packaging companies, it also serves as a key platform to enter the Chinese market and expand international market share.

Market background

In recent years, fresh e-commerce companies have grown rapidly, and the fresh delivery industry has drawn close attention from government and industry players.

Experts predicted that China's fresh e-commerce market has potential approaching one trillion RMB and is regarded as the next hundred-billion-RMB market in Chinese e-commerce.

According to an announcement from the General Office of the State Council, cold chain logistics has been placed on the State Council's key work agenda, with clear requirements to improve construction and operation standards for cold chain logistics of edible agricultural products and food and to raise cold chain logistics standards.

With national industrial policy support, major domestic and international capital players have entered the field, and demand in the fresh cold-chain distribution market is expected to be substantial over the next five years.

Schedule

Registration and booth setup: June 8–9, 2020 (9:00–21:00); opening: June 10, 2020 (09:30–10:00).

Exhibition: June 10–12, 2020 (9:00–17:00); closing: June 12, 2020 (14:30–21:00).

Show highlights

The organizer will use advertising and advertorial coverage in more than 100 professional newspapers, magazines and websites in China and overseas.

As the show approaches, key advertising will be placed in national and East China mainstream media; the organizer will also participate in larger and influential domestic and international exhibitions and professional conferences to promote the event and organize professional visitors.

Using a large database, the organizer will regularly send bulk emails and SMS messages and distribute pre-show newsletters, invitations and admission tickets; closer to the event, it will increase point-to-point manual calls to professional visitors with decision-making ability or influence, especially those with purchasing power, and fully leverage exclusive visitor, media and full-industry resources.