Zongzi Gift Boxes Top 1,000 Yuan as Luxury Packaging and Bundled Extras Dominate the Dragon Boat Festival Market
With the Dragon Boat Festival approaching, zongzi — the sticky-rice dumpling at the centre of the holiday — is back in peak season. Yet market visits show that gift-boxed zongzi keep climbing in price, with tags stretching from three or four hundred yuan all the way to one or two thousand yuan, and some sets bundled together with liquor, tea, salted duck eggs and other goods.
At one hypermarket, loose zongzi and simply vacuum-packed zongzi are still on sale, but boxed versions take up the great majority of shelf space. Producers have broadly replaced plain vacuum packs with brightly coloured, elaborately shaped rigid paper boxes and bamboo baskets; such gift-boxed zongzi mostly sell for between one hundred and three or four hundred yuan.
A zongzi gift box on sale at a well-known pastry shop in Beijing states its net weight in grams, pushing up the average price of a single zongzi; on shopping websites, products priced above a thousand yuan are even more common, and one such gift box comes with tinned tea, Pu'er tea, a lidded tea bowl and tea treasures in addition to its zongzi.
Mooncakes, previously criticised by consumers for being environmentally unfriendly and for concealing corruption, have already been subject to regulatory orders. Dong Jinshi, secretary-general of the International Food Packaging Association, said the zongzi market likewise shows excessive packaging, mainly in the form of too many packaging layers, over-use of materials, luxurious decoration and design, excessively high packaging costs and tied-in sales of other goods. He called on the public to consume rationally and resist over-packaged zongzi, and urged that regulations such as the Regulations on Limiting Excessive Packaging of Commodities be issued as soon as possible so that over-packaging can be restricted at the regulatory level.
——This article is reprinted from China Packaging Network (pack.cn), original link: http://news.pack.cn/show-369969.html
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