Yanghe Claims Three WorldStar Packaging Awards, the Most of Any Liquor Brand
PRAGUE, Czech Republic — The WorldStar Packaging Awards ceremony lit up the Czech capital, drawing winners and packaging industry professionals from many countries and regions who came together to collect their honours, share the moment and exchange ideas.
Among the entries put forward on China's behalf, Yanghe Taipingquan, Shuanggou Zhenbaofang sealed-jar liquor and Sujiu Wine Estate broke through a field of thousands of competing works to secure three WorldStar Packaging Awards — one of only a small number of Chinese winners this edition. These are the sixth, seventh and eighth WorldStar honours for Yanghe, making the company the most decorated among all liquor brands.
WorldStar is the highest packaging design accolade established worldwide by the World Packaging Organisation (WPO). It mirrors the leading trends and scientific thinking that shape packaging design today and is widely referred to as the Oscars of the packaging industry. The WPO, recognised for a selection process built on fairness and the public interest, works to steer packaging design toward a path that is both scientific and artistic.
The award's judging criteria require packaging to faithfully express a product's attributes and to look attractive and elegant, while also demonstrating structural innovation and materials sourced from their place of origin. The three winning designs embody Yanghe's R&D culture of innovating at every moment and in every detail, fully demonstrating the company's strengths and achievements in product innovation and confirming the standing and value of its positioning: Chinese Brand, World Height.
World Packaging Organisation President Pierre Pienaar (right) presented the award to Zhang Xueqian (left), Product Director of Yanghe and Deputy General Manager of Trade at Sujiu Group.
——This article was republished from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-351196.html
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