Packaging as Brand Defense: Yanling Seizes 14,000 Infringing Yellow Peach Cartons
To protect market order for “Yanling Yellow Peach” and address disorder in its packaging, the Market Supervision Administration of Yanling County, Zhuzhou City, Hunan Province, recently launched a special crackdown on counterfeit “Yanling Yellow Peach” cartons.
During the operation, the bureau investigated a batch of yellow peach packaging cartons that infringed the exclusive right to use the registered trademark “Yanling Yellow Peach.”
Authorities seized and impounded 14,000 infringing yellow peach cartons; the case is now under further handling.
In parallel, staff from the Yanling County bureau distributed promotional materials door to door and, with the Yanling County E-commerce Association, Yellow Peach Industry Office and Yellow Peach Industry Association, issued authorization notices on multiple websites and WeChat groups, urging growers and distributors to strengthen intellectual property protection.
On the enforcement side, the bureau's enforcement team carried out full inspections of the yellow peach market and more than 150 sales outlets across the county and townships, and joined the county public security bureau and the yellow peach industry association for concentrated enforcement.
The campaign regulated the eight “yellow peach carton” operators in the county and required non-compliant cartons and boxes to be removed from the market.
Public records show that in November 2016, “Yanling Yellow Peach,” a Hunan (“Xiang”) brand, obtained national geographical indication certification trademark status. As the brand has grown stronger, new counterfeiting methods have continued to emerge.
To build and protect the Yanling Yellow Peach brand, the local area invests substantial manpower, materials and funding each year; in recent years, annual spending on brand publicity, promotion and related costs has exceeded 10 million yuan.
This article is republished from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-377867.html
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