Metsä Board Strengthens Folding Boxboard Portfolio with Lightweighting and Product Safety in Mind

[China Packaging Network report]

Metsä Board, the board business of Metsä Group, has rolled out an enhanced folding boxboard portfolio built to help brand owners and packaging converters tackle three priorities that shape packaging today: saving resources, lowering carbon footprint and guaranteeing product safety.

Alongside the lighter environmental footprint achieved through lightweighting, the new grades bring stronger and better-balanced visual properties that lift brand appeal and deliver value for customers. The range has been both broadened and simplified, reinforcing Metsä Board's already leading position in quality consistency and supply reliability within folding boxboard.

Senior Vice President, Metsä Board

Ari Kiviranta

Packaging of the future is about creating a better brand experience while easing the strain on the environment. That is why we are committed to continuously developing new solutions that make packaging safer and more sustainable. Our optimisation of the new high-yield pulp, for instance, enables us to strengthen our boards further and helps brands take yet more weight out of their packaging.

The newly optimised grades deliver stronger performance for highly demanding end uses — food, beauty care, healthcare, luxury packaging and graphic applications among them — and fall into five main categories.

Metsä Board Natural range

MetsäBoard Natural FBB-NEW

A tough, uncoated folding boxboard with no optical brightening agents, its surface look follows the natural trend and plays up the authenticity of premium packaging.

Metsä Board Classic range

MetsäBoard Classic FBB

Consistently excellent stiffness combined with high yield.

Metsä Board Pro range, food-grade

MetsäBoard Pro FBB OBAfree-NEW

An upgraded folding boxboard free of optical brightening agents, offering naturally high whiteness and excellent printing performance.

Metsä Board Pro range, high brightness

MetsäBoard Pro FBB Bright-NEW

A versatile board that is high-white on both sides and can take further weight out of product packaging.

Metsä Board Prime range, high brightness

MetsäBoard Prime FBB Bright-NEW

Excellent brightness, a new blue-white shade and high stiffness come together to give premium packaging a sustainable luxury feel.

Samples and trial orders for the optimised products will be available from that month onwards.

Metsä Board is a pioneer and innovation leader in premium lightweight board, which has a smaller environmental impact than conventional products. These boards use less raw material, energy and water while cutting transport weight and waste — measures that reduce the carbon footprint across the entire packaging life cycle.

About Metsä Board

Metsä Board is Europe's leading producer of premium virgin-fibre board, with a portfolio covering folding boxboard, food service board and white kraftliner. Its lightweight boards are designed to give consumer goods, retail and food service more reliable, safer and more sustainable packaging solutions. The company works with customers worldwide on innovations that enhance the consumer experience and reduce environmental impact. The pure virgin fibre it uses is a renewable resource sourced from traceable, sustainably managed Nordic forests.

A global sales network supports customers around the world, including brand owners, retailers, converters and wholesalers.

For the year, the company's total sales came to

employees. Metsä Board is part of Metsä Group, and Metsä Board Corporation is listed on the Nasdaq Helsinki Stock Exchange.

About Metsä Group

Metsä Group is a forerunner in the sustainable bioeconomy, and the renewable wood it uses comes from sustainably managed Nordic forests. Its operations focus on wood supply and forest services, wood products, pulp, virgin-fibre board, and tissue and greaseproof papers.

For the year, Metsä Group's total sales reached

and the number of employees was approximately

people. The group operates in some

countries. Metsäliitto Cooperative (

Metsäliitto Cooperative

) is the parent company of Metsä Group, and its shareholders comprise roughly ten thousand Finnish forest owners.

— Adapted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-350715.html