IPE Shenzhen 2020 Set for Sept 2-4: Can-Making and Metal Packaging Innovation in Focus

IPE Shenzhen 2020, the 2020 Shenzhen International Can-Making Industry Exhibition, the 2020 International Can-Making Industry Conference and the 2020 Shenzhen International Metal Packaging Expo all refer to the same annual gathering for metal packaging and can-making professionals.

IPE SHENZHEN 2020

2020 International Can-Making Industry Exhibition (Shenzhen)

2020 Shenzhen International Can Making Expo

2020 Shenzhen International Metal Packaging Expo

2020 Shenzhen International Metal Packaging Expo

Value proposition: advancing smart, green and eco-friendly packaging; IPE SHENZHEN 2020 invites the industry to create shared success.

Organizer: Shanghai Boao Exhibition Service Co., Ltd.

Show dates: September 2-4, 2020.

Show cycle: once a year.

Venue: Shenzhen Convention and Exhibition Center.

Address: No. 111 Fuhua 3rd Road, Futian District, Shenzhen.

Exhibition area: 30,000 m².

Halls: 2/3/4.

Number of exhibitors: 500+.

[Show Introduction]

IPE Shenzhen 2020, comprising the 2020 International Can-Making Industry Exhibition (Shenzhen) and the Shenzhen International Metal Packaging Expo, is known as IPE. Rooted in Shenzhen, it is an annual event for China's metal packaging and can-making sector and offers a one-stop solution for manufacturers and buyers.

Over three days, IPE will host themed annual meetings, summit forums, technical seminars, new product launches and award presentations. These diverse formats will showcase the rapid development of China's metal packaging and can-making industry and give can makers, suppliers and customers a face-to-face business platform to discuss markets, technology and trends.

Metal cans are a key part of packaging materials and are widely used in food and beverage packaging, personal care products, industrial cans and shaped can manufacturing. The sector's industrial output value is expected to reach USD 150 billion per year.

Can making connects food, beverage, pharmaceutical, oil and fat, chemical and packaging machinery industries. The Guangdong-Hong Kong-Macao Greater Bay Area is a major manufacturing base and application market for China's can-making industry. Shenzhen, as a central city in the Greater Bay Area, reaches Hong Kong, Macao, Taiwan and Southeast Asia, making it easier for Asia-Pacific and global buyers to join the international can-making exhibition.

The exhibition is a window into the latest metal packaging and can-making technologies and products at home and abroad. It helps companies present their image and strengthen their brands, and brings together equipment, materials and services that can cut costs and raise productivity, while serving as a platform for exhibitors and buyers to communicate, negotiate, trade and cooperate.

Can makers and equipment manufacturers from around the world will gather on site to exchange ideas and cooperate on technology, equipment, services and materials.

[Concurrent Events]

Asia International Can-Making Industry Conference

Shenzhen Can-Making Technology Seminar

Shenzhen Metal Packaging Equipment, New Materials and Packaging Creative Technology Seminar

[Exhibit Profile]

Metal packaging and can-making production equipment: can body, end, recycling, filling and metal drum sealing cap production equipment.

Metal packaging containers and components: monobloc cans, two-piece cans, three-piece cans, milk powder cans, food cans, aerosol cans, crown caps, twist-off caps, easy-open ends, general cans, chemical cans, steel drums and more.

Supporting equipment for metal packaging and can making: metal surface treatment, coating, printing and drying equipment.

New materials and support services: tinplate, new materials, raw materials, coatings, inks and consumables; transport and storage equipment; safety monitoring instruments and other supporting services.

[Target Visitors]

By visiting IPE Shenzhen 2020, buyers can find more suitable innovative packaging for their products.

Production, design and application units and research institutions in food, beverage, dairy, oil and fat, beer, pharmaceutical, chemical, personal care, fruit and vegetable deep processing, aquatic product deep processing, fermentation, chemical engineering, petroleum, water treatment, environmental engineering, bioengineering, printing and dyeing, electronics and other industries are expected to attend.

Senior decision makers and professionals from related import and export traders, agents and distributors will also come to source and exchange ideas.

Visitors are also being invited from fast-moving consumer goods, food, liquor, meat, salt, fruits and vegetables, beverages, candy, dairy, coffee, tobacco, baking and takeout sectors.

Professionals from personal care, pharmaceuticals, health products, tea, perfume, cosmetics, essential oils and detergents are also in the target audience.

E-commerce players, general e-commerce platforms, cross-border e-commerce companies, vertical e-commerce operators, warehousing and logistics providers, express delivery and postal services will take part in business matching.

Artwork, premiums, gifts and crafts, homeware, jewelry, watches, eyewear, toys, stationery and sporting goods are also within the visitor scope.

[Buyer Invitation]

Following the principle of being rooted in the Pearl River Delta, reaching domestic and overseas markets and serving all of China, the show expects 40,000 professional buyers from more than 20 countries and regions, including China, to visit, negotiate and purchase.

Buyers are expected from the EU, the Middle East, ASEAN, the United States, Japan, South Korea, France, the UK, Germany, Italy, Russia, Australia, New Zealand, Canada, the UAE, Hong Kong (China), Taiwan (China), Vietnam, Singapore, Malaysia, Thailand, the Philippines, Bangladesh, Brazil, Egypt, Mexico, India, Indonesia, Spain, Pakistan, Turkey and other countries and regions.

The event has accumulated nearly 100,000 buyer company resources and expects more than 58,000 professional visitor visits. Tens of thousands of buyers will meet to explore market trends and cooperation opportunities.

[Promotion]

One million invitations will be distributed at packaging exhibitions and application industry events across the country to directly invite relevant buyers.

Direct mail: more than 200,000 buyer invitations and show updates will be sent by direct mail to tens of thousands of professional visitors. A professional call center team will then follow up one by one to notify, invite and remind each visitor.

Telephone invitation: 86 customer service specialists from the call center will invite buyers by phone around the clock during the three months before the show.

E-mail show bulletins: 200,000 e-mail bulletins will be sent in stages to target visitors in the database.

SMS invitations and reminders: coverage includes 200,000 industry data records plus 300,000 end-customer records in the database.

Strong promotional push: the campaign uses seven major channels, including subway, TV, internet, print, radio, outdoor advertising and elevator advertising in office buildings.

CCTV, local TV stations and more than 100 industry media outlets, newspapers and magazines will provide wide coverage, creating a media network that radiates from Shenzhen across China.

Trade media: the exhibition joins popular TV stations in Guangdong and uses websites such as Sina, Tencent and Baidu to spread information. Apps including Sina Weibo, WeChat, Toutiao, Tencent, Sohu News and Sina News will support on-site reporting, while phone, SMS, e-mail, outdoor and subway media create all-round promotion.

Official website promotion: while promoting the show, the official website will be enriched with industry news, exhibitor updates and exhibitor links. Baidu search engine and keyword optimization will help visitors find information on the Shenzhen International Can-Making Exhibition and pre-register online.

WeChat promotion: WeChat Moments ads will be delivered 10 million times. The official WeChat account will be updated with exhibitor products and company profiles, industry news, exhibitor updates and new product recommendations, and will run WeChat pre-registration marketing activities.

Face-to-face visits to group buyers: covering major industrial parks and markets in Guangdong, the team will invite group buyers in person and also invite 5,000 professional enterprises and merchants from the Pearl River Delta, Hunan and Jiangxi to visit.

Ten major professional packaging market parks in the Pearl River Delta, Hunan, Guangxi, Jiangxi, Fujian and the Yunnan-Guizhou-Sichuan region will be invited to organize buyer delegations. Key areas include Guangzhou, Foshan, Zhongshan, Dongguan, Huizhou, Changsha, Xiangtan, Ganzhou, Jiangmen and Chaoshan.

In the Pearl River Delta, groups of 1,000 visitors will be organized, with free shuttle buses for quality distributors, agents and trading companies. The organizer and co-organizer will also use overseas exhibition customer relationships, overseas offices and embassies and consulates in China to invite more than 3,000 overseas buyers. The industry database covers decision makers, purchasing managers and designers from industrial products, food and beverage, dairy, wine, pharmaceutical, consumer goods, personal care, electronics, electrical appliances, e-commerce and logistics companies, with complete contact details. VIP invited buyers receive targeted invitations for trade matching. The VIP invited guest program is for... (original text too long; excerpt here).