IPE Shenzhen 2020: Green and Smart Innovation Leads Shenzhen Packaging Products & Materials Expo

2020 Shenzhen Packaging Exhibition, Shenzhen International Packaging Exhibition, Shenzhen Packaging Machinery Exhibition, Shenzhen Packaging Products Exhibition and Shenzhen Packaging Materials Exhibition all point to one industry gathering.

IPE SHENZHEN 2020

2020 Shenzhen International Packaging Products and Packaging Materials Exhibition

2020 Shenzhen International

Packaging Machinery and Technical Equipment Expo

(Abbreviation: 2020 Shenzhen Packaging Products and Materials Exhibition)

Value proposition: advancing intelligent, green and eco-friendly packaging; IPE SHENZHEN 2020 invites the industry to create mutual success.

Organizer: Shanghai Boao Exhibition Service Co., Ltd.

Exhibition dates: September 2-4, 2020

Exhibition cycle: once a year

Venue: Shenzhen Convention and Exhibition Center

Address: 111 Fuhua 3rd Road, Futian District, Shenzhen

Exhibition area: 30,000 sq m

Hall zones: Halls 2/3/4

Number of exhibitors: 500+

[Exhibition Overview]

As the Guangdong-Hong Kong-Macao Greater Bay Area development plan takes effect, Hong Kong, Macao, Guangzhou, Shenzhen, Dongguan and other cities at the forefront of reform, opening-up and foreign trade are using the area's unique location to jointly drive industrial and economic transformation. In this new-era context, green practices and intelligent innovation are set to become key directions for the packaging industry. The move from traditional packaging manufacturing to green, smart and innovative models is an irresistible trend, and the sizable opportunities it creates should not be missed.

The '2020 Shenzhen International Packaging Products and Packaging Materials Exhibition', or 'IPE Shenzhen 2020', will take place at Shenzhen Convention and Exhibition Center from September 2 to 4, 2020. Under the theme 'green and eco-friendly, intelligent and innovative, connecting the future', the show highlights packaging technology and equipment, packaging products and packaging materials. It covers applications such as industrial products, food and beverages, dairy, liquor, pharmaceuticals, consumer goods, daily chemicals, electronics, electrical appliances, e-commerce and logistics. More than 500 companies and nearly a thousand brands are expected to appear. With a market-oriented approach, the exhibition aims to strengthen industrial competitiveness, support healthy and sustainable industry growth, bridge manufacturers and end customers, and serve as a platform for image display, brand promotion and business cooperation.

Nearly 500 well-known manufacturers from 11 countries, including Japan, Germany, South Korea and the United States, are expected to exhibit. The event is set to draw nearly 30,880 corporate buyers from 47 countries and regions at home and abroad. It is expected to host 46 purchasing and visiting delegations, including BYD, Huawei, Midea, Gree, Xiaomi, Foxconn, Luxshare, Haier, TCL, Hisense, Konka, Panasonic, Nongfu Spring, Ganten and Pearl River Beer. Exhibitors can quickly obtain sales leads, launch new products, build brand image and strengthen market competitiveness.

[Concurrent Events]

Shenzhen Packaging Industry Development Trend Summit Forum

Shenzhen Smart Packaging Equipment, New Materials and Packaging Creative Technology Seminar

[Visitor Scope]

Beverages / Dairy / Liquor

Pharmaceuticals / Health Products

Cosmetics / Daily Chemicals

[Buyer Invitation]

Following the principle of 'rooted in the Pearl River Delta, open to home and overseas, serving all of China', the exhibition expects 40,000 professional buyers from China and more than 20 other countries and regions to visit and negotiate. These markets include the EU, the Middle East, ASEAN, the United States, Japan, South Korea, France, the United Kingdom, Germany, Italy, Russia, Australia, New Zealand, Canada, the UAE, Hong Kong (China), Taiwan (China), Vietnam, Myanmar, Singapore, Malaysia, Thailand, the Philippines, Bangladesh, Brazil, Egypt, Mexico, India, Indonesia, Spain, Pakistan and Turkey, among others. With nearly 100,000 buyer company resources accumulated, professional visitors are expected to exceed 58,000. Tens of thousands of buyers will gather on site to explore market trends and seek cooperation opportunities.

[Promotion]

Invitation distribution: 1 million invitations will be issued, with tickets handed out at national packaging exhibitions and application industry shows to directly invite relevant buyers.

Direct mail: more than 200,000 buyer invitations and exhibition updates will be mailed to tens of thousands of professional visitors. A professional call-center team will then notify, invite and remind each visitor one by one.

Telephone invitations: 86 call-center service representatives will invite buyers by phone around the clock during the three months before the show.

Email updates: 200,000 exhibition e-newsletters will be sent in stages to target audiences in the database.

SMS invitations and reminders: text messages will cover 200,000 industry records and 300,000 end-customer records in the database.

Multi-channel campaign: the show will be promoted through seven major channels—metro, television, online, print, radio, outdoor advertising and elevator ads in business offices. CCTV, local TV stations and more than 100 industry media outlets, newspapers and magazines will carry wide coverage, creating a media network radiating from Shenzhen across the country.

Professional media collaboration: the exhibition will join satellite TV, news comprehensive channels, entertainment channels, documentary channels and finance channels in Guangdong. It will also use Sina, Tencent and Baidu to expand information reach, with live reporting supported by Sina Weibo, WeChat, Toutiao, Tencent, Sohu News and Sina News. Precise phone, SMS and email invitations, plus full outdoor and metro media coverage, will build a three-dimensional promotional campaign.

Official website: beyond exhibition promotion, the organizer will strengthen the official website with timely industry news, exhibitor updates and exhibitor web links. Baidu search engine and keyword optimization will make it easier for visitors to find information about the 'Shenzhen Packaging Exhibition' and pre-register online.

WeChat promotion: WeChat Moments ads will be delivered 10 million times. The WeChat public account will be updated with exhibitor products and company profiles, industry news, exhibitor updates and new product recommendations, along with WeChat pre-registration campaigns.

Group buyer visits: teams will cover major parks and markets in Guangdong for face-to-face invitations to group buyers, and invite 5,000 corporate merchants from the Pearl River Delta, Hunan and Jiangxi to visit.

Key park invitations: 10 major professional packaging market parks across the Pearl River Delta, Hunan, Guangxi, Jiangxi, Fujian and the Yunnan-Guizhou-Sichuan region will be invited, with focus on Guangzhou, Foshan, Zhongshan, Dongguan, Huizhou, Changsha, Xiangtan, Ganzhou, Jiangmen, Chaoshan and other areas. Buyer delegations will be organized to attend.

Group tours: a thousand-person group from the Pearl River Delta will be organized, with free shuttle buses for quality distributors, agents and trading companies to visit the exhibition.

Overseas invitations: the organizer and co-organizer will use overseas exhibition customer relationships, overseas offices and embassies/consulates in China to focus on inviting more than 3,000 overseas buyers.

Industry database: the database covers executives, purchasing managers and designers from industrial products, food and beverages, dairy, liquor, pharmaceuticals, consumer goods, daily chemicals, electronics, electrical appliances, e-commerce and logistics, with complete contact information.

Targeted VIP buyer invitations for trade matching

The VIP Invited Guest Program builds a high-end business exchange platform for China's top 1,000 influential and high-volume buyers. Exclusive VIP core visitor buyers with purchasing needs and decision-making authority will have personalized appointments with exhibitors to achieve trade matching.

More than a booth: strength-backed participation with peace of mind

The exhibition follows the philosophy of 'coming from exhibitors, going to visitors—the pursuit of a better career by exhibitors and visitors is our goal'. It integrates four functions—channel maintenance, trend release, industry exchange and trade conclusion—to bring more and better value to the industry and enterprises, help companies open both domestic and overseas markets, and contribute to the development of China's and the world's packaging industry.

[Exhibitor Benefits]

★ On-site deals: although the exhibition is short, face-to-face talks with businesses make it easier to reach agreements or intentions.

★ Potential customer search: three days of exhibition will help you reach new potential customers.

★ Corporate and product publicity: an exhibition is three-dimensional advertising that improves buyers' understanding of products and services and is easy to accept.

★ Brand image building: establish a strong corporate image in the industry and user sectors, and raise industry status.

★ Deeper market understanding: exchanges with buyers reveal market demand and potential more directly and accurately than routine market research.

★ Market development and marketing channels: use the exhibition to develop markets, find customers and identify agents or joint-venture partners.

★ Broader international vision: an effective platform for international cooperation, enabling products and companies to more accurately... (original text is too long; excerpt here)