Digital Short-Run Printing: Variable, On-Demand and Personalized Output Helps Printers Expand Market Share

With the Internet becoming more widespread, digital short-run printing has emerged as a new arena for printing companies to expand their market share. It can produce on demand according to requirements and shows clear strengths in time efficiency, cost effectiveness and print quality, so it is expected to gain wider acceptance and a promising future. In China, printing enterprises are still at the exploratory stage, while FredericPrinting, a commercial printing company in Colorado, USA, has already made a successful attempt.

Reliability and flexibility are essential when printing short-run materials. Dependable equipment helps ensure customers' deadlines are met, while flexible printing capability enables rapid changeovers to produce various short-run jobs. With the versatility of the InfoPrint 5000, which can output high-quality on-demand manuals, ballots and marketing materials, FredericPrinting selected the InfoPrint 5000 solution. Seamlessly integrated into the FredericPrinting and ConsolidatedGraphics environments, it delivers high-volume color printed materials at the fastest speed for customers in education, government and advertising industries. FredericPrinting also saved more money because the solution supports inline post-processing and in-house binding.

FredericPrinting has very high requirements for printing flexibility, which is best demonstrated in ballot printing. Initially, it used offset printing, which required frequent plate changes; now it has moved to digital cut-sheet printing. With the InfoPrint solution, FredericPrinting can print more ballots within the limited specified time, and customers also have more options to enrich and improve existing print content.

At the same time, FredericPrinting places great importance on sustainable development, so it needed an inkjet system with low energy consumption that is not only small in size but also easy to operate. The InfoPrint solution uses ink economically, and its print life can reach up to one and a half years.

Speaking about cooperation with InfoPrintSolutionsCompany, ChrisGreene, President of FredericPrinting, said: “We are a fast-growing enterprise, and InfoPrint solution products support us well in expanding our business scope and seizing more opportunities. Customers can produce PS, PDF and AFP on site without any modification or change. The advantages and value brought by this solution have won us greater customer satisfaction.”

With China's economy developing rapidly, demand for various small-batch printing is increasing, such as bank statements, hotel menus, restaurant menus, meeting materials, invitations and greeting cards, various certificates, and product brochures. These are exactly where digital short-run printing comes into its own. It is believed that Chinese printing companies have long identified the market opportunity and are striving to create further glories in this field.

— This article is reposted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-362126.html