Behind Mid-Autumn Gift Boxes: China’s Mooncake Packaging Patents Top 160,000, with About 50,000 Design Patents
As the Mid-Autumn Festival draws near, bringing a box of mooncakes when visiting family and friends remains a festive tradition for many. In recent years, mooncake gift box design has kept evolving, with creative packaging formats appearing in rapid succession.
Data from the Tianyancha App shows that China now has more than 160,000 mooncake packaging-related patents, about 50,000 of which are design patents. By shape and structure, these packages range from standard paper gift boxes and retro nostalgic tin boxes to multi-tier drawer-style, convenient handbag-style and practical bento-style designs. Most applicants for such packaging boxes are companies, and the patent records typically include the corresponding brand names, logos and patterns.
It is worth noting that excessive packaging in festival gift boxes has long drawn consumer criticism, with some internet users joking that shoppers are effectively “buying the packaging and getting the mooncakes free.” Recently, the State Administration for Market Regulation revised and released the mandatory national standard “Requirements for Restricting Excessive Packaging of Commodities—Food and Cosmetics,” which states that food and cosmetic packaging must not exceed four layers and will take effect in September 2023.
Tianyancha App also indicates that environmentally friendly patents are well represented among China’s mooncake packaging-related patents, including examples such as “fabric bento box-type mooncake packaging structure,” “a spliced mooncake packaging gift box” and “dual-use mooncake packaging outer box.” According to the bento box-type patent, the outer packaging can be used as an eco-friendly bag; the dual-use outer box patent combines the functions of a mooncake packaging box and a calendar display tool, offering consumers two uses in one.
Source: China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-378283.html
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